Adcuratio’s Marketing-Tech product helps an advertiser maximize value by selecting the best message and frequency per-individual across local and national addressable TV. Adcuratio’s National TV platform helps advertisers send different messages to different households within a single national TV ad spot, based on market segmentation. The core engine has been designed, built, and tested to run at scale for 110+ million households. This platform is unique in the industry as it is compatible with any operator, DAI (dynamic ad insertion) provider or network. The engine can handle hundreds of millions of ‘swaps’ every day, enabling the success of the precision targeting model.
