Meet 11-11 Ventures
11-11 Ventures Team Bio
Arul is an entrepreneur turned venture capitalist. He is the founder and CEO of 11-11 Ventures, LLC. Arul serves on the board of directors of TiE Atlanta and several early stage technology companies. He is also a member of the Grow committee of Tech Alpharetta (which is the technology hub of the South where 11-11 Ventures is headquartered.)
Prior to founding 11-11 Ventures, Arul founded Enrich (a global leader in Oracle Procurement SaaS) in 2003 and grew it to a global company across North America, Europe and Asia, before his exit in early 2016. Enrich is now a Data Intensity company, owned by a private equity firm. Arul had his second exit in 2017 to a large global private equity firm called EQT, based out of Sweden. During his tenure with Enrich, Arul acquired two UK-based companies and setup global development centers across three cities in India. He was recognized as “Entrepreneur of the Year” by B2B magazine, FETNA and E&Y. Under Arul’s leadership, Enrich was recognized as Inc. 500/5000 company five years consecutively (Top 5 in IT), Deloitte Technology Fast 50 company and a pacesetter company from Atlanta Business Chronicle.
Arul’s key strengths are business model innovation, applying the right technology to solve business problems, backed up by his finance acumen in managing a company or an investment portfolio. He is passionate about managing and growing investments across private and public companies. He started investing when he was 21 years old and enjoys managing most of his net worth assets by himself.
Arul received his Bachelors in Mechanical Engineering from Madurai Kamaraj University, India, and is also a CPIM from APICS.
Arul lives in Johns Creek (Atlanta, GA) with his lovely wife Kavitha Palani (co-founder of Enrich and 11-11 Ventures) and two wonderful kids. He loves skiing, mountain biking, meditation and water sports.